Wool + Twig || A Small Business Collaboration

It's no secret that our generation is flooded with entrepreneurial fervor.  By the time I graduated college, a large chunk of my peers entered the workforce with a "side hustle" or two to make ends meet in a bleak economy.  We at StyleMutt Home firmly believe that small businesses should band together instead of compete against each other because...

A rising tide lifts all boats
— John F. Kennedy

Don't get me wrong, I am very grateful for the large businesses that we've partnered with over the past.  But it's these small businesses that really make some serious magic happen with nothing more than their personal grit and determination.  So it's even more titillating (yes I said it) when you can combine some serious small-business-sized forces to do something really, really fun.

Wool + Twig

Vintage Rugs

Brittney Rossie

Brand and Business Strategy

The Silk Mill

Event Venue in Fredericksburg, VA

StyleMutt Home

Furniture + eDesign

So what do you get when a curated rug vendor, a brand and business coach, an epic factory venue, and yours truly band together in support of each other?  A beautiful display of small business collaboration and...

a really, really fun photoshoot

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A while back, my dear friend and business guru Brittney Rossie connected us to a new small business in our area to see how we at StyleMutt home could help them grow.  An email brainstorming session later, we had cooked up this cockamamie scheme to do a photoshoot to promote overall brand exposure and also exercise our collective creative muscles.  

But to do such a photoshoot, you need an epic location.  And I new just the place...

The Silk Mill

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which also happed to be my wedding venue

With such a large factory space, we could easily set up some fun vignettes featuring our products:

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The rugs were obviously the star of the show.

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But one of our made-to-order benches in camel + nude did get to play a supporting role to those delicious imported rugs and kilim pillows.

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As if the opportunity to play with some gorgeous rugs wasn't enough, Aly from Wool + Twig was a HOOT to work with!  She was seriously up for anything - including some fun headshots.

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Both with and without her actual head lol

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Scroll through these images to see just some of her amazing inventory:

After seeing her carefully curated collection in person, I couldn't help but bring home another pillow child.

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We certainly had a lot of fun behind the scenes

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And I'm not ashamed to admit I did a few carpet angels the first chance I got...  They were soooooo plush....

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But the fun doesn't stop here.  Wool + Twig was generous enough to offer us stylemutts a juicy discount for 3 days only!

Shop Wool + Twig

Shop Wool + Twig

Just click the image to shop her entire inventory and enter the code STYLEMUTT at check-out to get 30% off your purchase!  Happy rug and pillow shopping mutts!

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First Design of 2017: Function + Character in a Century Old Home

Hi Friends! We can't believe we're already rounding the end of February here; it feels like we just celebrated the new year, just sat down and outlined our goals, just put together our new design packages and just said, 'I will put lipstick on every day'. Hah! Hard to believe that after all the work done to prepare for the year ahead, we're ready for the work of the year ahead.

Our first design project of the year wrapped up last week - at least from our end. Now it's up to the sweet Abrosimoff family to take their design concepts and run with them! This sweet couple contacted us from Canada to help them finish off the beautiful 100+ year old home they've been renovating. Let us just say, ANYONE brave enough to take on a century old house always has a spot on our schedule! Here are some snaps they sent over:

Right off the bat we were excited to get to work with such cool stuff in such an amazing space! They're avid thrifters/yard-salers/Kijiji-ers, (fun fact - Kijijji trumps Craigslist up there!) The two red rugs are actual vintage persians they found on Kijiji, but they both agreed that the two pieces together were too much red for the conjoined space.

The gray sofa and mid-century media cabinet were sure keeprs, while the funky mid-century bookshelf was a maybe, and the greenish loveseat was getting the boot.

These parents of three young kids requested a clean, open space that includes storage for kids' toys, a bohemian sitting area tossed with pillows, and layers of color and pattern. The Abrosimoffs chose our brand new Style Try-On package, which is where we design TWO concepts for a client space after getting to know their style and functional needs. One week after our consultation, during which we collaborated together on Pinterest sharing inspirational ideas, we sent them their two design concepts!

DESIGN ONE

Entering from under the archway we added a long storage bench up against the wall that serves double duty as a toy keeper and pillow clad seating. A sophisticated leather Eames lounge with small side table is the perfect place to kick back and observe the beautiful chaos of kids.

We gave the archway white built ins with room at the top for pottery or other sculptural pieces you wouldn't necessarily want at kid height, and an oversize arched mirror to bounce a bit more light in that darker corner of the room.

The kick-back part of this space was kept clean and open, with the addition of a neutral but bold black and white geometric rug and round glass coffee table. Light fixtures in brass and black are distributed to balance the space, while the funky mid-century bookshelf is placed under the window as a plant sanctuary to anchor the room with a strong focal point.

DESIGN TWO

We shook things up a bit with the second design, really tapping into the old character of the home with vintage inspired pieces, including a denim blue chaise lounge! This piece is topped with various leather, fur and patterned pillows and a leather ottoman serves as a scale-appropriate table or child size perch. A storage cabinet under the far windows is home to some happy plants and hides children's toys and games when they aren't being used.

Since the Abrosimoffs clearly aren't afraid of vintage pieces and happen to have a fabulous sense of humor, we included an ironic portrait of a woman on a chaise lounge to represent this spot as a perfect place for an oversized vintage piece of similar colors and proportion. You may also notice we included wallpaper in this design! We wouldn't include wallpaper in just any job, but in a century old home it couldn't be more fitting. We chose a simple, modern paper that is white with an oversize dark green pattern, (it happens to be dragonflies, but this was just to give our clients a visual idea), and we used it throughout the space, so keep your eyes peeled. ;)

See it in the mudroom on the other side of the archway? For this design we swapped the modern white built-in shelves for rustic industrial shelves, again leaving room at the top for various architectural artifacts.

The family kick-back space is anchored by our chosen wallpaper on the facing wall, and grounded with a saturated blue rug, (a fabulous addition our talented intern, McKenna, pulled for this space). The pattern on the chair isn't literal, but we love the idea of giving this room an extra dose of cozy with a floral patterned chair that compliments the surrounding colors and reminds the family of the history of their home.

Two designs for one home - both very different but as Cate would say, they speak the same language. The point of creating two different designs is not for our clients to pick their favorite and follow it verbatum, but rather to show them options - how two different looks and layouts under the same style umbrella would look in their own home. It's literally trying different looks on a home!

So, while we do not pit the two designs against each other, do you happen to have a favorite here? We'd love to hear what you think! And stay tuned, because the Abrosimoffs have hit the ground running and we can't wait to share these shots when all is said and done!

Thank you so much for stopping by today! If you'd like to give our Style Try-On package a try for $165, please don't hesitate to contactus here! We'd love to hear from you.